This project explores the rich history of football in England examining the role of front shirt sponsors on football kits. It investigates how these sponsors have become a significant part of fan nostalgia and cultural identity, marking different eras in the sport. Given the consistency of club colours and design, sponsors stand out as a distinctive element, often being the only aspect that changes. Through historical analysis and collecting cultural commentary, I've redesigned sponsor logos, incorporating club history, chants, players, and events.